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	<title>[Ad Club] @ UCIrvine</title>
	<link>http://aafuci.com</link>
	<description></description>
	<lastBuildDate>Thu, 21 Jan 2010 07:48:51 +0000</lastBuildDate>
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		<title>Coca Cola Returns to Spirit</title>
		<description><![CDATA[In the competitive field of brand awareness, Coca Cola has just announced their Christmas campaign that uses festive street performers, or buskers in the U.K, to bring holiday cheer through songs and jingles to the 3.5 million riders of the London Underground subway.¬† From November 30 to January 4, Coca Cola is sponsoring around 240 [...]]]></description>
		<link>http://aafuci.com/2009/11/coca-cola-returns-to-spirit/</link>
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		<title>The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do</title>
		<description><![CDATA[This book by world famous brand guru and consultant, Clotaire Rapaille provides readers with codes to unlock cultures. It is highly relevant to the field of advertising, marketing, branding as it identifies the subliminal ideas that people associate with concepts and objects. In his book, Rapaille unlocks the different ideas are associated with concepts like [...]]]></description>
		<link>http://aafuci.com/2009/11/the-culture-code-an-ingenious-way-to-understand-why-people-around-the-world-live-and-buy-as-they-d/</link>
			</item>
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		<title>Viral Video ~ VW&#8217;s BIG Piano</title>
		<description><![CDATA[A new viral ad campaign from Volkswagen and it&#8217;s agencies DDB Stockholm and Tribal DDB (their digital agency) has people talking as it is viral in the truest sense of the word.
Instead of talking up VW&#8217;s cars as usual, the basis of the videos come from a simple idea: &#8220;the thought that something as simple [...]]]></description>
		<link>http://aafuci.com/2009/11/viral-video-vw-big-piano/</link>
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		<title>B is for B Corp</title>
		<description><![CDATA[Think FDA Approved, the Energy Star sticker on appliances or Certified Organic. These are labels that consumers trust, labels that acknowledge the ability of the product or service you will be purchasing to deliver whatever it may be that it is promising you. Broken promises and false information are one of many concerns to all [...]]]></description>
		<link>http://aafuci.com/2009/11/b-is-for-b-corp/</link>
			</item>
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		<title>Key Link in the Fast Food Chain</title>
		<description><![CDATA[It&#8217;s almost expected to hear that the recession is the cause of our new problems we come onto today, from the skimping of purchasing decisions to everything that is wrong currently with unemployment rates and job freezes. Looking at a different side of this economic downturn, there has been a sharp shift in the food [...]]]></description>
		<link>http://aafuci.com/2009/10/key-link-in-the-fast-food-chain/</link>
			</item>
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		<title>A is for Apple</title>
		<description><![CDATA[More and more corporations are revamping how they manufacture and transport their products, but Apple went one step further and re-designed the products to have their entire desktop and notebook product lines to meet the requirements of the Energy Star program. On top of that, their facilities, Cork and Elk Grove, are on their way [...]]]></description>
		<link>http://aafuci.com/2009/10/a-is-for-apple/</link>
			</item>
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		<title>Reebok</title>
		<description><![CDATA[Not many of you reading this have been through the Atlanta International Airport, but those who have probably know a little history about it. Since the beginning of Delta Airline passenger service (in 1929), Atlanta&#8217;s airport has served as the global hub for the airline. That means, thousands and thousands of travelers pass through the [...]]]></description>
		<link>http://aafuci.com/2009/10/reebok/</link>
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