PASS@UCI + AD CLUB Present…

PURSUING YOUR PASSION: The Culinary Industry

GUEST SPEAKERS:
Jeromy Chan, Sushilicious
Mark Augarten, Claim Jumper
Freya Estreller and Natasha Case, Coolhaus Truck
Joono Choi, Sugarbird
Harry Kho, Harry’s Deli

*Cocktail attire. | Food and light refreshments will be served.

**This is a special, banquet style event. Seating is limited. $3 Pre-Sale Tickets will be available from any PASS or AD Club Board Member. Keep a look out for our booths on ring road.

***..And of course, there will be lots of raffle prizes and giveaways.

You should RSVP on Facebook here.

On April 23rd, our National Student Advertising Competition team impressed the judges and the competition and placed in the top three for the first time in UCI competition history. Beating out USC, UNLV, CSUN, CSUF, and Mt. St. Mary’s was overall a huge win, and we were only bested by Chapman and UCLA, both of whom deserved their awards as well.

After a long, eye-opening process that began in September and culminated in the completion of a 34-page plans book and a 20 minute presentation to a panel of advertising professionals, our team proved that even a team who comes from a research-based school, out of no communications majors or department, and without the aid of a large budget or campus resources, can accomplish such a large challenge.

In the coming years, it is our goal to demonstrate the resolve of UCI students and produce award winning campaigns for NSAC, as well as other clients. We want to show that by fostering this creative community at UCI, students will stand out above other schools in pursuing their passions.

Each year, teams are given a case study that describes, in detail, the market position that the client is in. This year, the client was State Farm, and the target audience was Independent Young Adults (18-25). Our campaign highlighted these young adults’ need for independence, while positioning State Farm as a resource that young adults can always count on. We accomplished this through the positioning message “I am Independent, but I’m not Alone”. We then translated this into all of our creative executions, our online promotions through Facebook, and our media placements.

In the coming weeks, our new NSAC team will be coming together to prepare for next year. The client is JCPenney!

Below, we’ve attached an interactive copy of the plans book from this year, as well as our TV Ad and Print Ads.

The hope is to put UCI in the Guinness World Record and have fun while we do it.

WHO: UC Irvine Students, Community, and Staff (No minors, 18+ only)

WHAT: Attempt to break a Guinness World Record, Worlds Largest Dodgeball Game

WHEN: Saturday May 22nd from 11am-3pm

WHERE: UC Irvine’s Anteater Recreation Center, 680 California Ave., Irvine, CA 92697

WHY/PURPOSE: To connect the community of UC Irvine and work together to attempt to break a WORLD RECORD while increasing school spirit and raising money for the Irvine Public Schools Foundation (http://www.ipsf.net)

Download more information about the 2010 Super Dodgebowl event here.

Check-in time will be 11am.  As soon as we have everyone checked in, we will begin being our game to break the world record.   The current record is 1,200 people, so our goal is to hit at least 2,000 participants to secure our place in history.

The UCI ARC is located at 680 California Avenue, Irvine, CA 92697.   The game will take place on the ARC softball/soccer fields, which can accommodate up to 3,000 people.

For more information, visit the website: http://superdodgebowl.webs.com/

Doner Advertising, the largest independently owned advertising agency, created the Zoom-Zoom campaign for Mazda. Joe Haley, the regional director of Mazda advertising will be here Wednesday night to tell you about the creation of the ad campaign. Mazda has been Doner’s largest grossing account for over 13 years.

This is a great event you don’t want to miss. Food and drinks will be provided.

Check out our Facebook Event for more updates!

Who are you? Wednesday March 7th @ 7:00 pm

Answer this question and Discover your Personal Brand with UCI alumni Sasha Strauss this Wednesday night. He is Managing Director of the Los Angeles based brand strategy consulting firm Innovation Protocol and a USC professor.  He will share his success and knowledge on what makes a brand to help you create a competitive personal brand. Sasha Straus will be there at 7:00 pm to speak.

So lets all get a head start on our personal brands. Who is the celebrity you most identify yourself with?  I’ll go first and break the ice. I most identify with Anne Hathaway.

Tell us the celebrity you most identify with. Send us an email, post it on our Facebook page, or just tweet it. We want to hear from you!

This quarter we have several events and agencies tours on the planning board.  Looking ahead at week 3, the creators of the Zoom-Zoom campaign for Mazda, Doner advertising, will be coming to campus. The [NSAC] competition and recruiter fair will be week 4.  If you want to hear from a particular industry or learn more about a specific topic drop me a line.

I’ll see you Wednesday Night!

Jana
Director of Publicity
[Ad Club] @ UCIrvine
jana@aafuci.com

Location: Career Center Training Room

February 8th, 5:00 PM

Visit UCI Career Center’s Website to learn more.