In the competitive field of brand awareness, Coca Cola has just announced their Christmas campaign that uses festive street performers, or buskers in the U.K, to bring holiday cheer through songs and jingles to the 3.5 million riders of the London Underground subway.  From November 30 to January 4, Coca Cola is sponsoring around 240 [...]

This book by world famous brand guru and consultant, Clotaire Rapaille provides readers with codes to unlock cultures. It is highly relevant to the field of advertising, marketing, branding as it identifies the subliminal ideas that people associate with concepts and objects. In his book, Rapaille unlocks the different ideas are associated with concepts like [...]

More and more corporations are revamping how they manufacture and transport their products, but Apple went one step further and re-designed the products to have their entire desktop and notebook product lines to meet the requirements of the Energy Star program. On top of that, their facilities, Cork and Elk Grove, are on their way [...]

Not many of you reading this have been through the Atlanta International Airport, but those who have probably know a little history about it. Since the beginning of Delta Airline passenger service (in 1929), Atlanta’s airport has served as the global hub for the airline. That means, thousands and thousands of travelers pass through the [...]