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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

Posted by Ayesha Mathur on Nov 14th, 2009 in Branding | View Comments

This book by world famous brand guru and consultant, Clotaire Rapaille provides readers with codes to unlock cultures. It is highly relevant to the field of advertising, marketing, branding as it identifies the subliminal ideas that people associate with concepts and objects. In his book, Rapaille unlocks the different ideas are associated with concepts like [...]

Spring 2010 Meeting Location

Wednesdays at 6 PM
Social Science Tower 120 at UCIrvine

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[Ad Club] @ UCIrvine is a chapter of the American Advertising Federation. Chartered in 2005, the student-run club has become business organization like no other. Five years later, the organization has created strong ties with major advertising agencies in the Orange County/Los Angeles area and a reputation for providing our members with the tools to succeed in the industry.

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