In the competitive field of brand awareness, Coca Cola has just announced their Christmas campaign that uses festive street performers, or buskers in the U.K, to bring holiday cheer through songs and jingles to the 3.5 million riders of the London Underground subway.  From November 30 to January 4, Coca Cola is sponsoring around 240 [...]

This book by world famous brand guru and consultant, Clotaire Rapaille provides readers with codes to unlock cultures. It is highly relevant to the field of advertising, marketing, branding as it identifies the subliminal ideas that people associate with concepts and objects. In his book, Rapaille unlocks the different ideas are associated with concepts like [...]

A new viral ad campaign from Volkswagen and it’s agencies DDB Stockholm and Tribal DDB (their digital agency) has people talking as it is viral in the truest sense of the word. Instead of talking up VW’s cars as usual, the basis of the videos come from a simple idea: “the thought that something as [...]

Think FDA Approved, the Energy Star sticker on appliances or Certified Organic. These are labels that consumers trust, labels that acknowledge the ability of the product or service you will be purchasing to deliver whatever it may be that it is promising you. Broken promises and false information are one of many concerns to all [...]