OC Ad Fed: Re-Branding Your Ad Agency

Re-Branding Your Ad Agency

How DGWB did it for themselves & their Clients

These days, the advertising and marketing world seems to be going through the kinds of fits, changes and challenges that would make a typically cool headed Don Draper choke on his ice bucket. And, like most of their clients, agencies are finding it necessary to shift and evolve not just their brands, but their entire visions to meet the trials of the day.
As the chief architect of DGWB’s evolved brand vision, Mike Weisman will be speaking from a unique, first hand perspective on the challenges and opportunities facing the industry today – and how his agency is managing their own evolution and those of their clients at the same time.
Please join the OC Ad Federation to come and hear one of the OC’s leading marketing CEO’s discuss branding your own brand in a unique way that may assist you and your brand.

Mike Weisman is the founding partner and president of DGWB Advertising & Communications. Formed in 1988, DGWB has grown to be one of Orange County’s largest and most successful independent advertising agencies.
The agency currently services iconic local, regional and national brands such as CHOC Hospital, St. Joseph Hospital, Dole, California Avocado Commission, Hilton Garden Inns, KFC, Toshiba Copiers, Wienerschnitzel, Yamaha Electronics, BJ’s, and Thermador.
Mike offers a panoramic view for DGWB’s clients, helping each one find a distinct, relevant, “ownable” space within the marketplace.¬† As a working partner, Mike serves as the agency’s cultural leader, creating a values-based environment that gives everyone the opportunity for personal and professional growth.

Thursday, October 22nd

6:00 pm – 8:30 pm

6:00 Р7:00    Registration, Buffet Appetizers, Cash Bar & Networking
7:00 – 7:45 ¬† ¬†Mike’s Presentation
7:45 Р8:00    Questions & Answers
8:00 Р8:30   Networking & Cash Bar

iLounge
18912 MacArthur Blvd.
Irvine, CA 92612
(across the street from John Wayne Airport)

Members: $35
Non-Members: $45
At the Door Members: $45
Non-Members: $55
Students: $15

REGISTER NOW!

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