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1. Coca Cola Returns to Spirit
In the competitive field of brand awareness, Coca Cola has just announced their Christmas campaign that uses festive street performers, or buskers in the U.K, to bring holiday cheer through songs and jingles to the 3.5 million riders of...
2. Viral Video ~ VW’s BIG Piano
A new viral ad campaign from Volkswagen and it’s agencies DDB Stockholm and Tribal DDB (their digital agency) has people talking as it is viral in the truest sense of the word. Instead of talking up VW’s cars as usual, the...
3. B is for B Corp
Think FDA Approved, the Energy Star sticker on appliances or Certified Organic. These are labels that consumers trust, labels that acknowledge the ability of the product or service you will be purchasing to deliver whatever it may be that...
4. A is for Apple
More and more corporations are revamping how they manufacture and transport their products, but Apple went one step further and re-designed the products to have their entire desktop and notebook product lines to meet the requirements of...
5. Google Wave: A Revolution
Introduced in May of 2009 to developers at Google’s I/O Conference, Google ’s new communication tool, Wave, has promised a revolution to redefine online communication. Just don’t call it email. Now released to a limited...Twitter Updates
The Culture Code: An Ingenious Way to Un...
This book by world famous brand guru and consultant, Clotaire Rapaille provides readers with codes to unlock cultures. It is highly relevant to the field of advertising, marketing, branding as it identifies...
Key Link in the Fast Food Chain
It’s almost expected to hear that the recession is the cause of our new problems we come onto today, from the skimping of purchasing decisions to everything that is wrong currently with unemployment...
Reebok
Not many of you reading this have been through the Atlanta International Airport, but those who have probably know a little history about it. Since the beginning of Delta Airline passenger service (in 1929),...